Adding quality content to your website on a regular basis is an excellent SEO tactic. Google sees that your website is active because new pieces of information are added. On top of that, you increase the volume of your content. [...]
Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Even though keyword research is the first and most [...]
Ranking in the search engines for chosen keywords can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly [...]
Every organization that starts an organic search optimization process has a “keyword gap.” This is defined as the gap between the keywords you believe your organization should be found for in the search engines versus the keywords your prospects are [...]
