Does it pay off to write a text that is nice and easy to read? Will readable content lead to higher rankings and more traffic? Is readability a ‘ranking factor’? At DMG, we are strong believers in writing texts that are nice and easy to read. We truly believe that readability ranks. Writing readable texts will lead to higher rankings and more traffic.
So why is readability becoming more important? I’ll discuss two reasons why we believe readability is of increasing importance for SEO. In our view, it’ll become essential for every copywriter. The first reason why readability will gain importance is because of the growth of and focus on voice search. The second reason is because of the fact the algorithm of Google is getting better and more ‘human-like’.
Google’s algorithm becomes more human-like
Search engines like Google have become much better at predicting what people want to read. The algorithm of Google is mimicking a human. It tries to read texts like a human being. As Google becomes more capable of understanding and scanning texts in a human-like way, the demands on the readability of texts also rise.
Google will, increasingly, assess the topic of a text the way humans assess the topic of a text. People scan through texts, read subheadings and the first sentences of paragraphs. People look for transition words in order to quickly abstract what the main conclusion of an article will be. All the things humans do while reading a text, are things Google will do. That means that the structure of your text, the way you write your paragraphs, will become increasingly important. Core sentences (the first sentence of every paragraph) will gain importance. Having a clear and logical structure in your text will be invaluable.
What will be the demands on readable content?
Understandable, readable content contains a lot of transition words, as these words help people understand the connection between sentences. Content that’s easy to understand has short sentences and few difficult and long words. The structure of your text is very important. Core sentences will be the most important sentences in assessing the topic of an article or blog post. These will be demands copywriters will have to deal with. It might sound scary, but if you simply write a good text, you’ll please your readers and Google.
If you need help with writing your content, contact Dynasty Marketing Group. We have content writers that tailor your blogs to a style of writing that reflects your voice and more importantly, content that will rank well with google.