Keyword Research Means Everything for SEO

Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term.

High-speed keyword research is keyword research that’s focused on quickly assessing which words are most viable to optimize website texts for. Without doing proper keyword research, your content SEO strategy could well be completely worthless. But high-speed keyword research allows for some shortcuts, without making too many concessions to the quality of your keyword research. You can save time on two aspects; firstly:  finding your keywords and secondly: evaluating which keywords to go after (first).

Quickly assessing viability of keywords

Assessing which keywords to go after first is a crucial second step in your keyword research. This is difficult: not everyone is good at estimating which keywords their site will be able to rank for. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those.

Moz has a very nice tool which gauges how competitive your keyword is. Keywords that are very difficult to rank for, are probably not the ones you want to go after (unless you have a very authoritative, high-ranking website already). The Moz tool will probably help you speed up your keyword research.

Need help with your Keyword Research?

Contact Dynasty Marketing Group if you need help with you keyword research.  This is something that should be taken VERY seriously. Again, without doing proper keyword research, your content SEO strategy could well be completely worthless.