Optimizing each webpage in line with Google algorithms is necessary to build pages that will generate search traffic. For pages to be fully and correctly indexed they have to be structured and presented to the search engines according to their [...]
A Data Driven Guide To Anchor Text (And Its Impact On SEO) There’s a lot of information out there about anchor text. But depending on which guide you read, you might think that you should: a) Build lots of anchor text rich links [...]
Why Citations Are Important to the Success of Your Local Business Citations are defined as mentions of your business name and address on other webpages—even if there is no link to your website. An example of a citation might be [...]
Search Engine Optimization: The Basics Google has developed automatic algorithms that rank your site. They send out what are called “spiders” to “crawl” your site and check it for over 100 indicators that determine whether your site is valuable or [...]
Get your customers to link to you If you have partners you work with regularly, or loyal customers that love your brand, you can capitalize on this by sending out partnership badges—graphic icons that link back to your site (like [...]
For search engines that crawl the vast metropolis of the web, links are the streets between pages. Using sophisticated link analysis, the engines can discover how pages are related to each other and in what ways. Since the late 1990s [...]
How Google+, Twitter, and Facebook Change the Game The years 2011-2012 saw a huge rise in social sharing and its effects on search. Google, in particular, began to incorporate a huge number of social signals into its search results. This [...]
Dynasty Marketing Group explains the difference between Paid searches and Organic Searches. Both searches will bring traffic to your site but ultimately there is a different in the quality of the traffic. Below you will identify the difference in quality [...]
