Writers tend to put some real thought into their title. For online content, titles are important for both readers and search engines. That makes them double important! If you use WordPress and the Yoast SEO plugin, you insert the post’s title in the post title input field. Your title will appear as an H1 heading on top of your post. But with Yoast SEO, you are able to edit and improve your SEO title separately. Why is that? What’s the difference? And how should you edit your SEO title?
The post title input field can be found on top of the page or post editor in WordPress. You can find the input field for the SEO title in the Yoast SEO metabox, which appears underneath the post input field. To edit the SEO title, you need to click on the edit snippet button. The snippet preview offers you three input fields. The first one is the input field to edit your SEO title. Beneath the input field you’ll – hopefully – see a green bar. That’s to say, it will be green if your SEO title is well-optimized. If it’s orange or red you should put some effort in improving it.
Purpose of the post title and the SEO title
It is important to realize that your SEO title doesn’t have the same purpose as the title of your post or page. Your post title is meant for people that are already on your site. It’s telling them what your post or page is about. Your SEO title, on the other hand, is meant for people who are not on your website yet. It will be shown to people in the search engines. It will be the title of your snippet in Google – that’s why it’s in the snippet preview. The purpose of your SEO title is to make people click on the snippet, come to your website and read your post or buy your product.
For more tips on writing and implementing a blog on your website, contact Dynasty Marketing Group for all your SEO needs!