Social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays managing a flexible presence on each of the “BIG Four” (Facebook, Twitter, LinkedIn and Google+), has become a MUST for any marketer striving to bring his or her business up to speed. What better proof than 1.86 billion of daily active users on Facebook and over 700 million registered accounts on Twitter? Lacking social profiles on platforms such as LinkedIn, Facebook, Twitter, LinkedIn and Google+, would be a strategic miss for those companies looking to reach greater exposure in the digital market.
If you are eager to be found among the millions of sites on the web, you sure need to work hard on enhancing your social presence. Social media leads to massive exposure due to its worldwide access, sharing capabilities, and huge amount of daily users. It delivers instant information in the digital marketplace, thus giving businesses the ability to advertise their products, going beyond distance. Statistics have proven that interacting in social media networks even 2-3 times per month can significantly increase your online presence in both the traditional and digital market space, while you are building new relationships outside the four walls of your office.