The benefits of blogging are numerous and make it well worth the effort on your part. If your website doesn’t have a blog or you’ve allowed your blog to fall by the wayside, here are just a few important reasons that your website needs to have an active blog.
Build Inbound Links Quickly
One of the most powerful benefits of blogging is that it allows you to build inbound links quickly. To get this result, your blog must feature content that people want to read and share with others.
The links that you’ll gain with your blog are deep links that don’t just point to your websites homepage. As people link to your blog posts, you’ll distribute your “link juice” more evenly, helping you to get more of your website indexed by search engines.
Start Building Relationships
Blog posts offer you a great way to start building relationships. You may have some of the demographic information on the people visiting your site and buying your services or products. However, do you really know who they are?
People who read your blogs will probably be your most loyal customers. As you learn more about them, you can use that information to find more customers.
Having a blog for your website also allows you to create a dialogue with the customers. This allows you to keep communication flowing between you and your customers. Build good relationships and you’ll build customer loyalty as well, which means more profit for you.