In 2014, Google announced that HTTPS would become a ranking signal. Today, your SEO rankings will hardly change when you activate HTTPS. But it’s not just about rankings as much as it is about user experience and gaining trust with your future customers. It’s inevitable that we are moving to an all-HTTPS web. It is, therefore, incredibly important that your site makes the switch to HTTPS in the coming year.
Several browsers now show ‘not secure’ messages when your site doesn’t have an HTTPS connection or when you try to send data via HTTP on your HTTPS site. Don’t forget, it’s easy to scare off visitors! Wouldn’t you switch over to the site of a competitor when you’d see something like the ‘not secure’ message in the screenshot below?
Make the switch to HTTPS
A few years ago, switching to HTTPS was a major undertaking. Some big sites waited years to do it because it came with several challenges, like speed issues and the cost/benefit issue. These days, while still not easy, it’s manageable. If you’re planning to make the switch to HTTPS, be sure to make a checklist so you don’t forget anything during the process.
Contact Dynasty Marketing Group if you need help making the switch!