Ranking in the search engines for chosen keywords can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? How do you choose which keywords to optimize for? Should you focus on long tail keywords, or go straight for the most competitive head terms Dynasty Marketing Group discusses strategy to choose the right keywords to go after for your business.
Search Engine Results Page
It all boils down to a single question: how does my website hold up, compared to the websites in the SERPs? Are you of equal size and marketing budget: go ahead and focus on those head terms. If not: try a more long tail keyword.
Competition is key to successfully choosing the right keywords for your business
Whether you should go after long tail keywords, which are specific and consist of multiple words, or after head terms largely depends on your competition. If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms.
Google the keywords that came out of your keyword research. Start with your most ‘head’ term. The most general one. Check out the search engine result page (SERP). These are the websites you’ll be competing against once you optimize your content for such a keyword. To check whether or not you’ll be able to compete with the websites on that result page, analyze the following things:
- Are the websites professional websites? Are they company websites? Ask yourself whether or not you are an ‘equal’ to these companies. Does your website belong among these sites? Is your company of similar size and does it have as much influence in your niche?
- Does the SERP show well-known brands? It’s harder to rank when you’re competing against sites with strong brand-names. If brands are known from TV or radio commercials, your chances to rank will become even smaller.
- What about the content of these websites? Is the content well written and well optimized? How long are the articles on the sites? If your competition has poor content, you’ll have a larger chance to outrank them!
- Are there any ads in Google? And how much is the pay-per-click in Google adwords? Search terms that have a high pay-per-click are usually also harder to rank for in the organic results.
after thoroughly analyzing your competition, start testing. Write an article and see how it ranks. After evaluating your rankings, adapt your strategy. You’ll get there eventually. If you want some help with your keyword research strategy, contact Dynasty Marketing Group today. We will provide a full analysis of your website and provide you with a professional keyword report.