SEO Basics: What does google consist of and how does it rank your site?

Google consists of a crawler, an index and an algorithm.

Search engines like Google follow links. They follow links from one web page to another. Google’s crawler follows the links on the web. It goes around the internet 24/7 and saves the HTML- version of all pages in a gigantic database, called the index. This index is updated if the Google crawler comes by your website again and finds new or revised web pages. Depending on the traffic on your site and the amount of changes you make on your website, Google crawlers come around more or less often.

For Google to know of the existence of your site, there first has to be a link from another site – one that is already in the index – to your site. If crawlers follow that link it will lead to the first crawler-session and the first time your site is saved in the index. From then on, your website could appear in Google’s search results.

After indexing your website, Google can show it in the search results. Google tries to match a certain search query with web pages that it has indexed. To do so Google has a specific algorithm that decides which pages are shown in which order. How this algorithm works is a secret. Nobody knows exactly which factors decide the ordering of the search results because Google’s algorithm isn’t static. It changes regularly. The factors that determine the ordering and the importance of the different factors change very often. Although the algorithm is secret, Google does tell us which things are important.

Dynasty Marketing Group consistently researches and stays on top of what google is consistently looking for in websites to rank. Contact Dynasty Marketing Group if you need help with your SEO strategy and improving your google rankings!