Bounce rate is a metric you can use to analyze your marketing efforts. Google analytics bounce rate is a metric that measures the percentage of people who land on your website, and do completely nothing on the page they entered. So they don’t click on a menu item, a ‘read more’ link, or any other internal links on the page. This means that the Google Analytics server doesn’t receive a trigger from the visitor.

How is the google analytics bounce rate calculated?

Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

A user bounces when there has been no engagement with the landing page and the visit ends with a single-page visit. You can use bounce rate as a metric that indicates the quality of a webpage and/or the “quality” of your audience. By quality of your audience I mean whether the audience fits the purpose of your site.

Does your google analytics bounce rate affect your SEO ranking?

There’s been a lot of discussion about whether bounce rate is an SEO ranking factor. Many Googlers suggests google doesn’t use Google Analytics’ data in their search algorithm because if Google Analytics isn’t implemented correctly, then the data isn’t reliable. But, of course, you need to make sure that when people come from a search engine to your site, they don’t bounce back to the search results, since that kind of bouncing probably is a ranking factor.

You can use it to measure if you’re living up to your visitors’ expectations. As we have seen, visitors bouncing from your website does not necessarily mean the user has not found what they are looking for, it could mean that they got to your page, grasped the information and then left your page or did not click on any links on that page . Nevertheless, you want them to engage with your site. So you can use the bounce rate to decide which pages need more attention. Meeting your visitors’ expectations and making your pages more inviting for visitors all leads to creating an awesome website. And we all know that awesome websites rank better!

Contact Dynasty Marketing Group if you need help controlling your google analytics bounce rate. The are many strategies to control your bounce rate. For example, we can create “call to actions” on your pages that have high bounce rates to control the users experience.  We are here to help, contact us today to evaluate your website!