Dynasty Marketing Group discusses the importance of checkout optimization. When running an online store, it’s important to ensure that the entire user experience is an effortless process. This helps your visitors navigate through the steps easier, but also makes them more inclined to come back later. In this post, we’ll look at a (relatively) simple principle that can help your users checkout faster and easier: Credit card validation.
Using credit cards to make payments online has been around since the dawn of e-commerce. The thing with credit cards is that they consist of lengthy numbers (16 characters in total) that people could easily enter wrongfully. This leads to errors in the checkout process and frustrations with your customers. To make everyone’s life easier, here are a few options for your checkout field validation to validate credit card numbers in the form of libraries.
Stripe Elements provides you with UI components to more quickly help you collect sensitive card details. Elements is what you’d use if you want to manually implement the processing of information (i.e., have a custom payment/checkout form).
Stripe Checkout is the bigger brother of Elements. It’s a more ‘plug-and-play’ version of Elements, where you can effectively receive payments with a single line of code.
If you’re not using Stripe or just want a simple jQuery library, you should check out jQuery Credit Card Validator. This simple library checks against a variety of credit card brands. Note that this library only validates if that particular credit card number is valid. The library can’t validate the CVC code, so you have to do that manually.
By adding some validation on the front-end, you’ll ensure that users (almost) immediately get feedback about the information they provided when filling out credit card information.
Checkout Optimization with DMG
Contact Dynasty Marketing Group if you need assistance in optimizing your checkout process to better the overall user experience and also help avoid annoyances with your customers if they make a mistake when filling out the form, as it gets caught early on.